FRUTO is a platform for engagement and mobilization, whose goal is to discuss food, and today’s problems and challenges concerning it, and to propose solutions for the years to come.
One of its initiatives is the seminar FRUTO, an international event held annually in São Paulo, created by chef Alex Atala and the cultural producer Felipe Ribenboim, and supported by the ATÁ Institute.
During its first edition, in 2018, the event was attended by names such as: Carlo Petrini (Slow Food), Céline Cousteau (World Economic Forum Council on Oceans), Luis Ginocchio Balcázar (Peruvian Gastronomic Society) and Ron Finley (The Ron Finley Project).
By the end of its first edition, the event left behind 10 Seeds, a document with 10 possible solutions for feeding the world with quality food in the years to come, drawing attention to the socio-environmental impacts of our current system and the importance of reconnecting the urban areas with the fields and forests.
See the speakers’ profile and watch the full videos of the lectures.
PRODUCED BY \
INSTITUTIONAL SUPPORT \
MEDIA PARTNERS \