About

January 26 and 27, 2018
Unibes Cultural
São Paulo – SP – Brazil

We need to talk about food.

To know food is to unveil its ingredients, which carry within themselves a story, a technological production process, cultural relations and social interactions.

With the challenge of discussing the best strategies to bring quality food to the 7.5 billion inhabitants of the world, FRUTO will gather in São Paulo the protagonists of this very important current discussion.

Together, these 30 specialists in sustainability, science, gastronomy and representatives of the food industry will present their experiences and discuss strategic alternatives for building a better future.

The event, organized by the chef Alex Atala and the cultural producer Felipe Ribenboim, in partnership with the ATÁ Institute, will be attended in person by 300 guests and live-streamed to interested people and scholars from all around the world.

More than looking for global reach, the seminar is intending to a be a boost for an international report that will come to consolidate Brazil as the hot spot of this food discussion.